To stay in the market for long and to find a position in customers minds, you have to think like customers and form strategies which benefit both the parties. Our target market for s51 is mostly youth and professionals and also those who loves technology and like innovations in their lives. Marketing mix is a set of controllable, tactical marketing tools that a firm blends to achieve its aims in a given target market kazmi and batra, 2009. Although marketing mix models are useful tools, they dont improve campaign performance on their own.
The paper shall proceed with a brief background on nokia to establish a springboard to the specific topical objective of this analysis and then focus on the issues related to marketing communications, the selected mix, positioning, branding, and other marketing communication functions, together with the writers evaluation of the. Is nokia 3310 the companys most effective marketing strategy. Marketing mix is a greatest strategy for attaining competitive advantage for any firm. He also concludes that the classic fourfactor model is not sufficiently efficient at universities encouraging further research in this area. Owing to the fact that any decision on each element should be compatible with other three elements, marketing mix term was selected 11. It rapidly grew to have one of the most recognisable and valuable brands in the world. Analysis of nokias decline from marketing perspective. Pdf marketing plan swot analysis for nokia strengths. Pricing as an element of the marketing mix a nytime anything is sold, there must be a price involved.
Why nokias marketing strategy failed peter sandeen. In addition, the empirical part covers company xs marketing mix analysis, as well as pestel, swot and competitor analyses, and the results of the investigating work. The first three nseries devices introduced at the conference consists of n70, n90 and n91. Marketing mix and the brand reputation of nokia researchgate. Microsoft marketing mix microsoft 7ps of marketing comprises elements of the marketing mix that consists of product, place, price, promotion, process, people and physical evidence. Nokias marketing strategy analysis and recommondations janin ropot research. The company is well known for the manufacture of telecommunication products along with converging the communication industry and internet industries. The marketing mix of nokia discusses the 4ps of marketing in nokia nokia is regarded as one of the leading handset phone providers in india. We talk about the nokia 3310 2017 and how nokia is slowly going up the price ladder, building up to its flagship. Nokia a multinational telecommunication company is headquartered in keilaniemi, espoo and it was founded in 1865.
Pdf application of marketing mix elements 4ps in the. The paper aims to investigate the influencing of marketing mix mm elements product, price, place or distribution, and promotion on increasing the effectiveness of. Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. The 4cs marketing concept focuses on niche marketing unlike mass marketing which was propagated by the 4ps. A marketing communication tool can be anything from. Product nokia s products vary a lot because the company has a number of series of smartphone such as nokia lumia, nokia asha, as well as feature phone series.
Nokia marketing objectives posted by anonymous, question 23149. Nokia nseries is a product family consisting of multimedia smart phones. Clock, calendar, pdf reader, rss reader, sketch and widgets. Stp and marketing mix of nokia linkedin slideshare. Nokia is using its creative marketing strategies to hold its market share through strong positioning and competitive strategy in order to beat the competition. Nokia corporation is a finnish multinational communications corporation that is headquartered in keilaniemi, espoo, a city neighbouring finlands capital helsinki. Nokia tried to compete with its own symbian os but it failed badly. Understanding the marketing mix of smartphone market from the consumer point of view rahul kumar singh, abhishek mittal, anvay pandey abstract. Advantages of marketing mix it simplifies and brings together different concepts of marketing into one, making marketing easier to do and manage allows separation of marketing from other company activities and delegation of marketing tasks to. Microsoft marketing mix microsoft 7ps of marketing. The marketing mix is a useful tool in the hands of companies for successful brand offerings of their respective products in the markets. Swot analysis of nokia nokia swot analysis and relaunch.
And by 1987, nokia is the third largest tv manufacturer in europe. The lack of consistency guarantees that people have no idea what makes nokia. But nokia s marketing messaging is all over the place. As a business manager, you determine how to use these variables to. Marketing mix of nokia the 4 ps of nokia product price. The paper will present the marketing mix of samsung smartphones in their introduction stages, to have a deeper understanding on how samsung has differentiate itself using the four components of the marketing mix to gain an advantage over its competitors. In less than a decade, nokia emerged from finland to lead the mobile phone revolution. Now, nokia only has a 3% market share in smartphone. The strategic decisions that caused nokias failure. The moves that led to nokia s decline paint a cautionary tale for successful firms. As of 2020, there are several marketing strategies like productservice innovation, marketing investment, customer experience etc. Samsung is one of the worlds largest semiconductor manufacturers and south koreas top electronics company making.
Joint venture nokia siemens networks is a joint venture between nokia and siemens ag on 19 june 2006. Nokia lost a lot of market share to samsung since the introduction of android. From glory to declinethe development of nokia as a veteran mobile phone companies, nokia has experienced a total of three transformations. Marketing mix includes four elements namely product, price, promotion and place 10. Nokia is one of the leading cellular phone providers across india. The 4 ps is one way probably the bestknown way of defining the marketing mix, and was first expressed in 1960 by e j mccarthy. The company sales performance has been increase dramatically in the past few years, although it has lost a portion of its market share to new rivals in the market. In reality, marketing mix is a set of tools by which entities achieve their marketing goals in their target markets 12. Marketing mix is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market.
Where many brands struggle, and justifiably so, is translating these models into an actual marketing plan with specific vendors, calls to action, targets, campaign cadence and a multitude of other variables. The swot of nokia discusses the strengths, weaknesses, opportunities and threats of nokia which is one of the leading mobile handset manufacturer in the industry. As well as taking into account traditional price considerations such as fixed and variable costs, competition and target groups click here for further information about marketing mix pricing an organisation needs to consider additional factor such as. Nokia s marketing mix has worked very well until recently as the market they are aiming at has become more and more saturated and after looking at all the mobile phone sales figures, it looks as if the phone companies can aim at this same youth market for about another 2.
Nokias marketing strategy is good, or at least theyre doing all the right things. The benefits and limitations of marketing mix models. Download citation marketing mix and the brand reputation of nokia pakistans mobile phone market is growing very fast. However, nowadays, the marketing mix increasingly includes several other ps like packaging, positioning, people and even politics as vital mix elements. In this survey we assessed the reasons for preference of this brand based on established parameters of marketing mix the 4 ps. Krishnendu karmakar jlfs23 arindam banerjeejlfs15 paritosh kumar singh jlfs35 rajneesh kumar sharma jlfs44 2. The thesis considers theoretical concepts of marketing strategy, differentiation features and marketing mix, including place, price, production and promotion. A hypothesis was developed that the reputation of a brand is a source of demand and the competitively superior quality image justifies a premium price. The marketing mix is a synonym for 4ps, which is constructed of the four most important components of every products strategy product, price. By following this method, nokia s marketing wont let them down in any recession. Marketing plan of nokia telecommunication nokia mobile phones. Price pricing pricing on an international scale is a complex task.
In 2014, microsoft purchased nokia and launched its own lumia handsets along with. My assignment help 2015 marketing for nokia online. Your marketing mix should be something you pay careful attention to because the success of your business depends on it. Marketing mix of microsoft analyses the brandcompany which covers 4ps product, price, place, promotion and explains the microsoft marketing strategy. Understanding the marketing mix of smartphone market. Marketing mix theoretical aspects margarita isoraite 1 1 department of international business, vilniaus kolegijauniversity applied sciences, lithuania doi. An analysis of nokias communications strategies essay. The multinational technology company manipulates with elements of the marketing mix according to its marketing strategy, as a part of its business strategy. In time, the companys mikro mikko becomes the best known computer brand in finland. The lack of consistency guarantees that people have no idea what makes nokia products better than others.
Marketing plan of nokia telecommunication free download as word doc. Its success in this particular industry is pegged on numerous elements one of them being their approach in implementing the marketing mix. Marketing communications mc, marcoms, marcomms uses different marketing channels and tools in combination. Our study of how to set the best prices will take the marketing approach. What are the advantages and disadvantages of marketing mix.
This could be an effective marketing strategy for a brand as strong as that of. Marketing mix of nokia analyses the brandcompany which covers 4ps product, price, place, promotion and explains the nokia marketing strategy. Studying the status of marketing mix 7ps in consumer. Nokia nseries on 27 april 2005, nokia announced a new brand of multimedia devices at the press conference of mobile phone manufacturer in amsterdam. Strategies for marketing mix of 4ps for competitive advantage the marketing mix by 4ps is a conjuration and it can only be implemented by marketing managers. This tool comprises of 4 ps of marketing at address the nature of the product, price, promotion and place of the offerings banting and ross, 2010. The 4ps make up a typical marketing mix price, product, promotion and place. The focus of this book is to present concepts, principles, and techniques that provide guidance to help a seller set the best price.
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